Callie Caffè

Set in a beachfront environment in North of Jakarta, Callie Caffè is an exciting expansion by the fashion brand Callie. The charming premises houses a seaside cafe and clothing shop in an interior that combines the two functions right from the entrance.

For Callie Caffè, we created a distinctive logo that sets it apart from its mother brand while still under the same playful direction.

Creative direction
Robertus Alexander

Graphic design
Firyal Nabilla

Photography
Callie team, Lenny Han

Furthermore, we developed the cafe’s take-away packaging, stationery, and iconography to pair with the refreshing coffee and pastries.