The shampoo and scalp serum are a set of daily routines developed from the essence of soy protein and ginseng. The first is made not only to clean but enhance hair’s strength from its root to the tip while the latter enhances hair growth. Perfected with the calming effect from chamomile, the hair mist is made to restore moisture and maintain all-day freshness. Each step of hair care is composed thoughtfully with natural ingredients that sustain and nurture one’s hair.

For Nature by Sera, we created an identity that expresses its humble, pure, and natural ingredients. The clean text-based logo is meant to be arranged in a versatile manner for both digital and physical facets. Occasionally, a hand-drawn circle encapsulates it to accentuate the product’s nourishing and protecting qualities.

Creative direction
Robertus Alexander

Photography
Versus Studios

Copywriting
Adinda Yuwono