Statdium

Statdium is a facial product that looks after the youth by maintaining a supple and healthy skin while being active.

The first and sole product in this facial line is Victory Lap Moisturizing Cream, a smooth and lightweight moisturizer made for the active youth. Main natural ingredients include Centella asiatica and rice ferment filtrate which both give out calming and soothing effects to the skin while also repairing and rejuvenating. Perfect for sensitive skin, this moisturizer is made cruelty-free and alcohol free and has been dermatologically tested.

Centella asiatica

For Statdium, we chose green as the main logo color to signify its youthful quality. The play on the word Stadium also highlights an active zeal that relates to sports and athletes. We played a bit with the curves on S and M to further denote the attention towards dynamic and special characteristics.

A lighter shade of green is paired with white for the packaging bottle to gesture its calming effect on the skin.

Creative direction
Robertus Alexander

Photography
Avond Studio

Copywriting
Adinda Yuwono